85% of SMEs understand GDPR but legal requirements are still not being met, new survey reveals

85 percent of UK SMEs are familiar with the GDPR and 80 percent are aware that the GDPR requires data to be kept clean and accurate More than half of SMEs do not clean their data Only 40 percent hold their consumer data in a CRM or similar database 42 percent of SMEs use direct mail to contact their customers or recruit new ones London, 9 August 2021 – A new survey has revealed that…

Source: RealWire
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