Facebook, Saregama strike global deal

There are over 280 million Facebook users in India alone, making it the leading country in terms of Facebook audience size.

No wonder then, Facebook views Indian market with a lot of seriousness and sincerity.

Facebook recently committed $5.5 billion for a deal with Jio Platforms. And last year, Facebook had inked deals with three of India’s top music labels — T-Series, Zee Music Company, and Yash Raj Films. Facebook also rolled out new music products in India, with the aim to enabling users to express themselves through music on its platform and Instagram.

And today, the social media giant announced a global deal with Saregama, one of India’s oldest music labels, to licence its music for video and other social experiences across its platform and Instagram.

This partnership will allow users to choose from a wide variety of music to add to their social experiences such as videos, stories via music stickers and other creative content. People will also be able to add songs to their Facebook Pr