Morgan Stanley Bitcoin ETF Launch Targets Brand Value Over Asset Flows, Says Former Exec Jeff Park.
TLDR: Bitcoin ETF signals institutions as forward-thinking and edgy, crucial for attracting UHNW investors Distribution power matters more than product features in protecting revenue from platform erosion Unlike gold ETFs, bitcoin products deliver unique reputational benefits beyond direct asset flows Morgan Stanley’s late entry suggests untapped crypto market demand remains substantially larger Morgan […]
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