Twitter’s newest feature is reigniting the ‘iPhone vs Android’ war

Twitter’snewest feature is reigniting the flame war between iOS and Android owners.

The U.S. social media company’s latest addition is a subtle piece of information that shows the client that each tweet is sent from. In doing so, the company now displays whether a user tweets from the web or mobile and, if they are on a phone, whether they used Twitter’s iOS or Android apps, or a third-party service.

The feature — which was quietly enabled on Twitter’s mobile clients earlier this month; it has long been part of the TweetDeck app — has received a mixed response from users since CEO Jack Dorsey spotlighted it.

Some are happy to have additional details to dig into for context, for example, whether a person is on mobile or using third-party apps, but others believe it is an unnecessary addition that is stoking the rivalry between iOS and Android fans.

Interestingly, the app detail isn’t actually new. Way back in 2012 — some six years ago — Twitter stripped out the information as part of a series of changes to unify users across devices, focus on service’s reading experience and push people to its official apps where it could maximize advertising reach.

That was a long time ago — so long that TechCrunch editor-in-chief Matthew Panzarino was still a reporter when he wrote about it; he and I were at another publication altogether — and much has changed at Twitter, which has grown massively in popularity to reach 330 million users.

Back in 2012, Twitter was trying to reign in the mass of third-party apps that were popular with users in order to centralize its advertising to get itself, and its finances, together before going public. Twitter’s IPO happened in 2013 and it did migrate most users to its own apps, but it did a terrible