Are you ready for California’s big new privacy law? Enforcement starts today.

It’s July 1. We are now officially halfway through 2020. 

That also means the six-month grace period for California’s major new privacy law is over. The law will now be . Is your business ready?

The , or CCPA, is a robust set of digital privacy laws, akin to the EU’s GDPR privacy laws. The law officially went into effect on January 1 of this year. Businesses were provided, however, with an additional six months to comply with the law without facing any repercussions.  

With the grace period over, California Attorney General Xavier Becerra says the state will now start enforcing the law.

“For sure we will start enforcing on July 1,” Becerra said in an interview with the Washington Post.

According to the , business groups such as the California U.S. Chamber of Commerce and the Interactive Advertising Bureau requested another delay to the enforcement of CCPA back in March. The organizations cited the coronavirus pandemic in its request, seeking to give businesses more time to comply. 

Becerra said, however, that he had no intention to further delay enforcement. The California AG pointed out that companies were required to comply when the law went into effect. The grace period was only delaying the law’s enforcement.

“This is good news for consumers.”

“This is good news for consumers,” IntraEdge president Dan