Microsoft

Artificial intelligence technology behind ChatGPT was built in Iowa — with a lot of water

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Artificial intelligence technology behind ChatGPT was built in Iowa – with a lot of water

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DES MOINES, Iowa (AP) — The cost of building an artificial intelligence product like ChatGPT can be hard to measure.

But one thing Microsoft-backed OpenAI needed for its technology was plenty of water, pulled from the watershed of the Raccoon and Des Moines rivers in central Iowa to cool a powerful supercomputer as it helped teach its AI systems how to mimic human writing.

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As they race to capitalize on a craze for generative AI, leading tech developers including Microsoft, OpenAI and Google have acknowledged that growing demand for their AI tools carries hefty costs, from expensive semiconductors to an increase in water consumption.

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But they’re often secretive about the specifics. Few people in Iowa knew about its status as a birthplace of OpenAI’s most advanced large language model, GPT-4, before a top Microsoft executive said in a speech it “was literally made next to cornfields west of Des Moines.”

Building a large language model requires analyzing patterns across a huge trove of human-written text. All of that computing takes a lot of electricity and generates a lot of heat. To keep it cool on hot days, data centers need to pump in water — often to a cooling tower outside its warehouse-sized buildings.

In its latest environmental report, Microsoft disclosed that its global water consumption spiked 34% from 2021 to 2022 (to nearly 1.7 billion gallons, or more than 2,500 Olympic-sized swimming pools), a sharp increase compared to previous years that outside researchers tie to its AI research.

“It’s fair to say the majority of the growth is due to AI,” including “its heavy investment in generative AI and partnership with OpenAI,” said Shaolei Ren, a researcher at the University of California, Riverside who has been trying to calculate the environmental impact of generative AI products such as ChatGPT.

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In a paper due to be published later this year, Ren’s team estimates ChatGPT gulps up 500 milliliters of water (close to what’s in a 16-ounce water bottle) every time you ask it a series of between 5 to 50 prompts or questions. The range varies depending on where its servers are located and the season. The estimate includes indirect water usage that the companies don’t measure — such as to cool power plants that supply the data centers with electricity.

“Most people are not aware of the resource usage underlying ChatGPT,” Ren said. “If you’re not aware of the resource usage, then there’s no way that we can help conserve the resources.”

Google reported a 20% growth in water use in the same period, which Ren also largely attributes to its AI work. Google’s spike wasn’t uniform — it was steady in Oregon where its water use has attracted public attention, while doubling outside Las Vegas. It was also thirsty in Iowa, drawing more potable water to its Council Bluffs data centers than anywhere else.

In response to questions from The Associated Press, Microsoft said in a statement this week that it is investing in research to measure AI’s energy and carbon footprint “while working on ways to make large systems more efficient, in both training and application.”

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“We will continue to monitor our emissions, accelerate progress while increasing our use of clean energy to power data centers, purchasing renewable energy, and other efforts to meet our sustainability goals of being carbon negative, water positive and zero waste by 2030,” the company’s statement said.

OpenAI echoed those comments in its own statement Friday, saying it’s giving “considerable thought” to the best use of computing power.

“We recognize training large models can be energy and water-intensive” and work to improve efficiencies, it said.

Microsoft made its first $1 billion investment in San Francisco-based OpenAI in 2019, more than two years before the startup introduced ChatGPT and sparked worldwide fascination with AI advancements. As part of the deal, the software giant would supply computing power needed to train the AI models.

To do at least some of that work, the two companies looked to West Des Moines, Iowa, a city of 68,000 people where Microsoft has been amassing data centers to power its cloud computing services for more than a decade. Its fourth and fifth data centers are due to open there later this year.

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“They’re building them as fast as they can,” said Steve Gaer, who was the city’s mayor when Microsoft came to town. Gaer said the company was attracted to the city’s commitment to building public infrastructure and contributed a “staggering” sum of money through tax payments that support that investment.

“But, you know, they were pretty secretive on what they’re doing out there,” he added.

Microsoft first said it was developing one of the world’s most powerful supercomputers for OpenAI in 2020, declining to reveal its location to AP at the time but describing it as a “single system” with more than 285,000 cores of conventional semiconductors, and 10,000 graphics processors — a kind of chip that’s become crucial to AI workloads.

Experts have said it can make sense to “pretrain” an AI model at a single location because of the large amounts of data that need to be transferred between computing cores.

It wasn’t until late May that Microsoft’s president, Brad Smith, disclosed that it had built its “advanced AI supercomputing data center” in Iowa, exclusively to enable OpenAI to train what has become its fourth-generation model, GPT-4. The model now powers premium versions of ChatGPT and some of Microsoft’s own products and has accelerated a debate about containing AI’s societal risks.

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“It was made by these extraordinary engineers in California, but it was really made in Iowa,” Smith said.

In some ways, West Des Moines is a relatively efficient place to train a powerful AI system, especially compared to Microsoft’s data centers in Arizona that consume far more water for the same computing demand.

“So if you are developing AI models within Microsoft, then you should schedule your training in Iowa instead of in Arizona,” Ren said. “In terms of training, there’s no difference. In terms of water consumption or energy consumption, there’s a big difference.”

For much of the year, Iowa’s weather is cool enough for Microsoft to use outside air to keep the supercomputer running properly and vent heat out of the building. Only when the temperature exceeds 29.3 degrees Celsius (about 85 degrees Fahrenheit) does it withdraw water, the company has said in a public disclosure.

That can still be a lot of water, especially in the summer. In July 2022, the month before OpenAI says it completed its training of GPT-4, Microsoft pumped in about 11.5 million gallons of water to its cluster of Iowa data centers, according to the West Des Moines Water Works. That amounted to about 6% of all the water used in the district, which also supplies drinking water to the city’s residents.

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In 2022, a document from the West Des Moines Water Works said it and the city government “will only consider future data center projects” from Microsoft if those projects can “demonstrate and implement technology to significantly reduce peak water usage from the current levels” to preserve the water supply for residential and other commercial needs.

Microsoft said Thursday it is working directly with the water works to address its feedback. In a written statement, the water works said the company has been a good partner and has been working with local officials to reduce its water footprint while still meeting its needs.

_-

O’Brien reported from Providence, Rhode Island.

__

The Associated Press and OpenAI have a licensing agreement that allows for part of AP’s text archives to be used to train the tech company’s large language model. AP receives an undisclosed fee for use of its content.

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DES MOINES, Iowa (AP) — The cost of building an artificial intelligence product like ChatGPT can be hard to measure.

But one thing Microsoft-backed OpenAI needed for its technology was plenty of water, pulled from the watershed of the Raccoon and Des Moines rivers in central Iowa to cool a powerful supercomputer as it helped teach its AI systems how to mimic human writing.

Article content

As they race to capitalize on a craze for generative AI, leading tech developers including Microsoft, OpenAI and Google have acknowledged that growing demand for their AI tools carries hefty costs, from expensive semiconductors to an increase in water consumption.

Advertisement 2
Story continues below
Article content

But they’re often secretive about the specifics. Few people in Iowa knew about its status as a birthplace of OpenAI’s most advanced large language model, GPT-4, before a top Microsoft executive said in a speech it “was literally made next to cornfields west of Des Moines.”

Building a large language model requires analyzing patterns across a huge trove of human-written text. All of that computing takes a lot of electricity and generates a lot of heat. To keep it cool on hot days, data centers need to pump in water — often to a cooling tower outside its warehouse-sized buildings.

In its latest environmental report, Microsoft disclosed that its global water consumption spiked 34% from 2021 to 2022 (to nearly 1.7 billion gallons, or more than 2,500 Olympic-sized swimming pools), a sharp increase compared to previous years that outside researchers tie to its AI research.

“It’s fair to say the majority of the growth is due to AI,” including “its heavy investment in generative AI and partnership with OpenAI,” said Shaolei Ren, a researcher at the University of California, Riverside who has been trying to calculate the environmental impact of generative AI products such as ChatGPT.

Advertisement 3
Story continues below
Article content

In a paper due to be published later this year, Ren’s team estimates ChatGPT gulps up 500 milliliters of water (close to what’s in a 16-ounce water bottle) every time you ask it a series of between 5 to 50 prompts or questions. The range varies depending on where its servers are located and the season. The estimate includes indirect water usage that the companies don’t measure — such as to cool power plants that supply the data centers with electricity.

“Most people are not aware of the resource usage underlying ChatGPT,” Ren said. “If you’re not aware of the resource usage, then there’s no way that we can help conserve the resources.”

Google reported a 20% growth in water use in the same period, which Ren also largely attributes to its AI work. Google’s spike wasn’t uniform — it was steady in Oregon where its water use has attracted public attention, while doubling outside Las Vegas. It was also thirsty in Iowa, drawing more potable water to its Council Bluffs data centers than anywhere else.

In response to questions from The Associated Press, Microsoft said in a statement this week that it is investing in research to measure AI’s energy and carbon footprint “while working on ways to make large systems more efficient, in both training and application.”

Advertisement 4
Story continues below
Article content

“We will continue to monitor our emissions, accelerate progress while increasing our use of clean energy to power data centers, purchasing renewable energy, and other efforts to meet our sustainability goals of being carbon negative, water positive and zero waste by 2030,” the company’s statement said.

OpenAI echoed those comments in its own statement Friday, saying it’s giving “considerable thought” to the best use of computing power.

“We recognize training large models can be energy and water-intensive” and work to improve efficiencies, it said.

Microsoft made its first $1 billion investment in San Francisco-based OpenAI in 2019, more than two years before the startup introduced ChatGPT and sparked worldwide fascination with AI advancements. As part of the deal, the software giant would supply computing power needed to train the AI models.

To do at least some of that work, the two companies looked to West Des Moines, Iowa, a city of 68,000 people where Microsoft has been amassing data centers to power its cloud computing services for more than a decade. Its fourth and fifth data centers are due to open there later this year.

Advertisement 5
Story continues below
Article content

“They’re building them as fast as they can,” said Steve Gaer, who was the city’s mayor when Microsoft came to town. Gaer said the company was attracted to the city’s commitment to building public infrastructure and contributed a “staggering” sum of money through tax payments that support that investment.

“But, you know, they were pretty secretive on what they’re doing out there,” he added.

Microsoft first said it was developing one of the world’s most powerful supercomputers for OpenAI in 2020, declining to reveal its location to AP at the time but describing it as a “single system” with more than 285,000 cores of conventional semiconductors, and 10,000 graphics processors — a kind of chip that’s become crucial to AI workloads.

Experts have said it can make sense to “pretrain” an AI model at a single location because of the large amounts of data that need to be transferred between computing cores.

It wasn’t until late May that Microsoft’s president, Brad Smith, disclosed that it had built its “advanced AI supercomputing data center” in Iowa, exclusively to enable OpenAI to train what has become its fourth-generation model, GPT-4. The model now powers premium versions of ChatGPT and some of Microsoft’s own products and has accelerated a debate about containing AI’s societal risks.

Advertisement 6
Story continues below
Article content

“It was made by these extraordinary engineers in California, but it was really made in Iowa,” Smith said.

In some ways, West Des Moines is a relatively efficient place to train a powerful AI system, especially compared to Microsoft’s data centers in Arizona that consume far more water for the same computing demand.

“So if you are developing AI models within Microsoft, then you should schedule your training in Iowa instead of in Arizona,” Ren said. “In terms of training, there’s no difference. In terms of water consumption or energy consumption, there’s a big difference.”

For much of the year, Iowa’s weather is cool enough for Microsoft to use outside air to keep the supercomputer running properly and vent heat out of the building. Only when the temperature exceeds 29.3 degrees Celsius (about 85 degrees Fahrenheit) does it withdraw water, the company has said in a public disclosure.

That can still be a lot of water, especially in the summer. In July 2022, the month before OpenAI says it completed its training of GPT-4, Microsoft pumped in about 11.5 million gallons of water to its cluster of Iowa data centers, according to the West Des Moines Water Works. That amounted to about 6% of all the water used in the district, which also supplies drinking water to the city’s residents.

Advertisement 7
Story continues below
Article content

In 2022, a document from the West Des Moines Water Works said it and the city government “will only consider future data center projects” from Microsoft if those projects can “demonstrate and implement technology to significantly reduce peak water usage from the current levels” to preserve the water supply for residential and other commercial needs.

Microsoft said Thursday it is working directly with the water works to address its feedback. In a written statement, the water works said the company has been a good partner and has been working with local officials to reduce its water footprint while still meeting its needs.

_-

O’Brien reported from Providence, Rhode Island.

__

The Associated Press and OpenAI have a licensing agreement that allows for part of AP’s text archives to be used to train the tech company’s large language model. AP receives an undisclosed fee for use of its content.

Article content
Comments

Postmedia is committed to maintaining a lively but civil forum for discussion and encourage all readers to share their views on our articles. Comments may take up to an hour for moderation before appearing on the site. We ask you to keep your comments relevant and respectful. We have enabled email notifications—you will now receive an email if you receive a reply to your comment, there is an update to a comment thread you follow or if a user you follow comments. Visit our Community Guidelines for more information and details on how to adjust your email settings.

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Microsoft

Xbox Boss Asha Sharma Announces Leadership Reshuffle in Bid to ‘Move Faster,’ Bringing in Former Microsoft AI Colleagues

UPDATE: Xbox boss Asha Sharma has confirmed that Microsoft has stopped development of Copilot on console. In a tweet, Sharma said Microsoft will retire features “that don’t align with where we’re headed.” Gaming Copilot, which was in beta, was designed as “your personal gaming sidekick with Xbox.” The idea was that players could ask for

UPDATE: Xbox boss Asha Sharma has confirmed that Microsoft has stopped development of Copilot on console.

In a tweet, Sharma said Microsoft will retire features “that don’t align with where we’re headed.”

Gaming Copilot, which was in beta, was designed as “your personal gaming sidekick with Xbox.” The idea was that players could ask for help anytime or anywhere while they were playing a game. “With in-game assistance, get unstuck, pass roadblocks, and level-up your gameplay,” Microsoft said. “The guide you want, when you want it. Brainstorm strategies and get tips or insights with personalized coaching.”

It would also provide users with gaming recommendations. Gaming Copilot is currently available in the Xbox mobile app, and on Game Bar for Windows 11, and on the ROG Xbox Ally handhelds.

“Xbox needs to move faster, deepen our connection with the community, and address friction for both players and developers,” Sharma said. “Today, we promoted leaders who helped build Xbox, while also bringing in new voices to help push us forward. This balance is important as we get the business back on track. As part of this shift, you’ll see us begin to retire features that don’t align with where we’re headed. We will begin winding down Copilot on mobile and will stop development of Copilot on console.”

ORIGINAL STORY: Newly-installed Xbox boss Asha Sharma has announced a major reshuffle of the company’s platform technology teams, as Microsoft’s gaming division seeks to rebuild its position and release Project Helix, its next-generation console.

In an internal memo shared with Xbox staff today, seen by IGN, Sharma stated that leadership change was needed to “begin building the capacity we need” to evolve the Xbox brand and “how we work.”

As part of the changes, Sharma is bringing four former colleagues from Microsoft’s CoreAI division, where she previously served, over to Xbox. IGN understands that Xbox’s previous stance on AI remains unchanged.

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“Right now, it is too hard to ship impact quickly,” Sharma wrote, adding: “we spend too much time inward instead of with the community; and we lack the capability we need in some key areas.”

For Xbox fans, likely the most widely-known name among the list of today’s changes is that of Jason Ronald, the Microsoft veteran with more than 20 years of experience building Xbox. Ronald has now been elevated to a position where he is accountable for Project Helix and the Xbox platform.

Elsewhere on the company’s hardware team, Roanne Sones, a corporate vice president for Xbox devices and ecosystem, will take a long-planned leave of absence later this year and return as an Xbox advisor.

CoreAI vice president of product Jared Palmer, will join Xbox’s platform-level content push “investing in the systems that make it easy to build, submit and scale high-quality games,” with a focus on “developer tooling, taste and infrastructure.” Tim Allen, another key CoreAI staff member, will join Xbox to lead experience design, in a role that merges “product design, design engineering, research, and creative with a fan-first focus.”

Jonathan McKay will become Xbox’s head of growth. Evan Chaki will run a new engineering group focused on removing repetitive work and simplifying development. Both are also moving over from Microsoft’s CoreAI division.

Other changes will see David Schloss, a former colleague of Sharma’s at Instacart, lead the Xbox subscription and cloud business. Kevin Gammill, a 20-year Microsoft veteran who has worked on the Xbox user experience, will meanwhile leave the company.

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While the quartet of additions to Xbox from CoreAI will likely raise eyebrows — as Sharma’s own move did earlier this year — the changes are believed to be positioned internally as simply about bringing in the best talent, with experience working in Microsoft’s AI division seen as just another part of the company.

The changes follow another bruising quarter for Microsoft’s gaming division. In the three months ending March 31, 2026, Microsoft’s Gaming revenue decreased 7%, Xbox content and services revenue decreased 5%, and Xbox hardware revenue (money made from the sale of Xbox consoles) declined 33%.

“While we have made progress expanding the business and our margins, player and revenue growth has not yet met our ambition,” Sharma wrote last week via a post on social media. “We know we have work to do to earn every player today and into the future.”

Last month brought a new mission statement from Sharma an

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If you click on a link and make a purchase we may receive a small commission. Read our editorial policy. Home News Xbox “has work to do”, but is “recommitting” to core fans following hardware revenue drop of 33% year-on-year Player growth has “not yet met our ambition”. Image credit: Xbox News by Victoria Phillips

If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

Xbox “has work to do”, but is “recommitting” to core fans following hardware revenue drop of 33% year-on-year

Player growth has “not yet met our ambition”.


green Xbox logo on a dark background
Image credit: Xbox

Earlier today, Microsoft shared its earnings results Q3 FY2026, covering for the period between 1st January and 31st March. Microsoft’s revenue is up 18 percent, at $82.9bn, though gaming revenue fell seven percent. Xbox content and services also saw a drop of five percent year on year. Microsoft attributed this to “a prior year comparable that benefited from strong first-party performance”.

Meanwhile, Xbox hardware revenue dropped 33 percent. This follows a price rise for Xbox Series X/S consoles in the US towards the end of last year, the consoles’ second in six months. In November, Microsoft said this price increase was due to “changes in the macroeconomic environment”. Despite this, Microsoft CEO Satya Nadella said the company had “set new records for monthly Xbox active users in the quarter, as well as game streaming hours”.

A little teaser for Xbox’s Project Helix.Watch on YouTube

Writing on social media platform X, Microsoft’s newly-appointed Xbox boss Asha Sharma said “while we have made progress expanding the business and our margins

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IREN Doubles Down on AI Cloud Pivot as Bernstein Cuts Target but Keeps Top Pick Rating

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