BrandPost: Do Your Customers Trust You With Their Data?

The EU General Data Protection Regulation (GDPR) ushered in a new era of data privacy, raising the bar for the protection of personal data and information. It has quickly become the gold standard and a model for other countries drafting or enhancing their existing data privacy laws.Tougher data privacy laws have gone in effect in some of the most populous countries around the world. Brazil ushered in its version of the GDPR by passing the General Data Protection Law (LGPD) providing fundamental privacy rights to its data subjects. In the United States, this past November, California approved the California Privacy Rights Act (CPRA) that will strengthen consumer rights and data protection beyond the current law, the California Consumer Privacy Act (CCPA). And 2021 has already witnessed additional states following suit with both Virginia and, most recently, Colorado passing comprehensive privacy legislation.To read this article in full, please click here
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