GDPR

Building transparency and customer confidence in AI

Are our bank accounts secure? Are our homes secure? Are our phone systems secure? These are all questions we ask ourselves on a daily basis and despite much wariness around the safety of technology, when we are in need of help about a delivery or service, we, without much question, hand over personal details to…

Are our bank accounts secure? Are our homes secure? Are our phone systems secure? These are all questions we ask ourselves on a daily basis and despite much wariness around the safety of technology, when we are in need of help about a delivery or service, we, without much question, hand over personal details to chatbots.

About the author

Ryan Lester, Senior Director, Customer Experience Technologies at LogMeIn.

Chatbots have been designed to make our lives a little easier, with simple verification questions they can answer common customer service inquiries without the need to sit on hold waiting for an agent. But with the rise of GDPR, it is important for organisations to communicate to customers how the data that we provide Artificial Intelligence (AI) driven chatbots is being used and stored. In this new era of chatbot technology and data regulations, businesses need to put themselves under the same scrutiny that customer and regulators will.

Transparency establishes trust

As businesses continue to discover new uses for AI-based technology the topic of ethics and transparency is becoming increasingly popular. Most organisations are using this technology to improve the user experience but for every ten examples of tech for good, there will always be someone looking to exploit the technology.

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