Cookie consent tools are undermining GDPR

A new study by researchers at MIT, UCL and Aarhus University suggests that most cookie consent pop-ups served to European internet users are likely defying regional privacy laws such as GDPR.

The researchers published their findings in a paper titled “Dark Patterns after the GDPR: Scraping Consent Pop-ups and Demonstrating their Influence” which argues that vendors of consent management platforms (CMPs) are engaging in illegal practices, saying:

active consent is required for tracking