• GameStop has announced that its board has approved the addition of Bitcoin as a treasury reserve asset.
• The video game operator shared the news via a press release on Tuesday, March 25, 2025.
• Bitcoin price hovered above $88k at the time of writing.

GameStop, the publicly-traded video game operator, has announced that it’s adding Bitcoin (BTC) as a treasury reserve asset.

The New York Stock Exchange listed company, whose GME has become a popular meme stock, announced the move via a press release on Tuesday.

GameStop to buy Bitcoin

According to the announcement, GameStop’s board unanimously approved the decision to update the company’s investment policy to allow for adoption of BTC.

The company joins a host of others to have jumped onto the Bitcoin as a treasury reserve asset bandwagon following huge moves by Tesla and Strategy. The latter, formerly MicroStrategy, has gone on to become the world’s largest corporate holder of BTC.

GameStop’s big announcement follows the company’s fourth quarter earnings report released after the bell on March 25, 2025. But notably, this comes about a month since initial reports emerged suggesting the video game operator was looking into crypto. Speculation at the time was that the company was considering adding BTC to its balance sheet.

At the time, most of the fuel to this narrative hinged on a post by GameStop chief executive officer Ryan Cohen.

In the image shared on X, Cohen was with Strategy founder and executive chairman Michael Saylor.

As noted above, Saylor’s artificial intelligence-powered business intelligence solutions provider holds the largest haul of BTC by a corporate entity. Following its latest purchase, Strategy holds over 506,000 bitcoins, acquired for over $33.7 billion.

Bitcoin traded near $88,200 at the time of writing, flat in the past 24 hours but nearly 8% up in the past week. Meanwhile, the GameStop stock

GameStop (GME) stock jumped 6% in after-hours trading, hovering around $26.82.