Hootsuite acquires Conversational AI leader Heyday for $60 Million

Hootsuite has announced that they are acquiring Heyday, a Montreal-based conversational AI platform that enables brands to deliver personalised customer experiences through 1:1 messaging conversations. Commerce is rapidly moving onto social and messaging platforms. Hootsuite is a social media aggregation service which has the largest customer base in the industry and with this acquisition will now allow brands to fully leverage conversational AI to create a better customer experience. Heyday offers an enterprise-grade customer messaging platform that integrates seamlessly with e-commerce platforms and works with leading brands such as Lacoste, Decathlon, Cirque du Soleil, Danone, Rudsak, and Jack & Jones (Bestseller) to deliver more personalised and rewarding customer experiences via chat and video. “Social is the new interface of commerce […]
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