Investment giant Fidelity to launch crypto trading within weeks, report says

A common theme in cryptocurrency circles in the last couple of years has been the one of institutional investors entering the space. However, certain key players, including Intercontinental Exchange-backed crypto market Bakkt, have postponed their launch. 

But a new, big player might join the fray soon. On Monday,Bloombergreported that finance services behemoth Fidelity Investments will launch a cryptocurrency trading service “within a few weeks.”

According to the report, which cites a person familiar with the matter, Fidelity’s offering will focus on institutional customers only. In contrast, brokerage firm E*Trade is said to be launching crypto trading for retail investors, while another brokerage firm Robinhood already did so in December 2018. 

The news comes a few weeks after a survey, commissioned by Fidelity, has shown that 47% of institutional investors said digital assets such as Bitcoin are worth investing in. 

Fidelity told Bloomberg that it’s already offering Bitcoin to a “select s