Halle Teccois no stranger to conception struggles. The Rock Health founder and former CEO has been public about her journey on social media, including two rounds of IVF, eventually leading to a healthy baby boy. Now, she wants to help others make babies, too.

To get there, Tecco has joined a class of new fertility tech companies that have popped up in the last few years. Taking from her years of experience building Rock Health, she’s now launched a new company called Natalist, which offers conception products “inspired by beauty and backed by science” to help those hoping to get pregnant in the near future.

You can pick and choose various products in Natalist’s pretty packaging or opt for the basic “Get Pregnant” bundle, which includes seven ovulation and three pregnancy tests, a one-month supply of prenatal vitamins and Omega DHA, plus the company’s “Conception 101” book.

Of course, that package merely provides the basics for any healthy woman with a regular period and no other fertility issues — and, besides the book, it’s all somethi

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