Oracle and Salesforce face class action lawsuits over online ad tracking

Class action lawsuits have been filed against Oracle and Salesforce in Dutch, English and Welsh courts which claim the tech giants breached GDPR by using third-party cookies to process and share personal data in order to sell targeted ads online.

As reported by Computer Weekly, the lawsuits are being brought against the two companies by a Dutch non-profit foundation called The Privacy Collective. 

According to the collective, Oracle and Salesforce are just two of many companies which use cookies to track, monitor and collect users’ personal data and share it through a process known as real-time bidding where this data is auctioned off to advertisers. Data about users’ interests, locations, income, relationship status, gender, age and education is collected to support this practice and build profiles of users online without their knowledge.

• We’ve put together a list of the