Pinterest starts displaying information from health organizations for searches related to vaccines

As part of its efforts against health misinformation, Pinterestis now displaying information from public health organizations for keywords like “measles” or “vaccine safety.” The social media platform had previously blocked vaccination-related search terms, but a new announcement says the company wants to close the “data void” that results from false information being spread more widely than accurate information.

“What we and others have observed is an enthusiasm gap between those creating and disseminating harmful health misinformation and those creating resources rooted in settled science,” wrote Ifeoma Ozoma, Pinterest’s public policy and social impact manager. “Generally, there’s more accessible and visually compelling health misinformation than science-based journal articles on the virtues of vaccinations. In addition, we’ve found that some purveyors