Privacy activists say online ad industry knowingly violated GDPR
Privacy advocates claim that an organization that represents the online ad industry knew they would be violating privacy laws, but did so anyway, in an updated complaint filed against the group as well as Google.
On Tuesday, the group filed new evidence with data protection authorities in the UK and Ireland against Google and the Internet Advertising Bureau (IAB), the industry association that creates standards and guidelines for online ad practices.
The new filing includes documents which allegedly show that the IAB knew its ad system would be illegal under the General Data Protection Regulation, or GDPR, a law that protects personal data and privacy for individuals within the European Union.
SEE ALSO: Google, online ad industry accused of abusing intimate personal data in GDPR complaint
At the heart of the GDPR complaint is the real-time bidding (RTB) system deployed by virtually every internet advertising company. The filings claim to show evidence that the ad system used by Google and the IAB shares sensitive personal data hundreds of billions of times a day.
Before a user is served with an ad on a website, their personal data is often shared with third-party companies that take part in an automated
Be the first to write a comment.
