The evolution of data privacy

As we enter the new decade, data privacy has become a top business priority. The nonstop revelations about social media data usage, the introduction of new legislation such as the GDPR and the California Consumer Privacy Act (CCPA), and a more alert consumer base change how companies have to manage their data. Data Privacy Day reminds us that data security is evolving. We continue to face new data privacy challenges, so it is an ideal time to understand the trends and prepare for the future.

Begin with fighting ransomware

All businesses, regardless of size and scale, are responsible for protecting customer data. However, with the increasing volume of valuable and sensitive data that will be generated and stored, ransomware has greater incentive and opportunity to attack unprepared organisations. Attackers have already begun to focus on corporate and government attacks with malware, rather than broad consumer attacks because the payoff is easier and larger. Furthermore, the opportunity is so large that cyber-attackers’ Ransomware as a Service has made virtually anybody in the world a threat.

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