Why data privacy without data visibility doesn’t cut it for GDPR

We’re approaching the first anniversary of the General Data Protection Regulation (GDPR). Unfortunately, some companies still aren’t making the grade when it comes to protecting data. 

Most notably, Google earlier this year was fined €50 million by the French data protection authority CNIL for violations under GDPR. It was widely reported that the tech giant was penalised for not being transparent enough about how data is collected for the personalisation of ads and not getting proper user consent. While the financial penalty may be a drop in the ocean for Google, it shows that regulators are serious about leveling fines against companies that gather and use customers’ data without appropriate disclosures and permissions. 

Considered the most important change to data privacy regulation in 20 years, GDPR has inarguably impacted the way in which data is protected and shared across every business sector. For organisations at risk of running afoul of GDPR rules and facing penalties of their own, there are a few problem areas they should first look to correct. 

• The ramifications of GDPR
• Google fined €50m by French data regulator
• Satya Nadella calls for global GDPR

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