Consumers still aren’t sure how companies are using their data
Despite the introduction of GDPR last year, new research has revealed that consumers are still in the dark when it comes to how their data is collected, stored and used.
Mobile journey marketing company Ogury surveyed 287,571 consumers to better understand their attitudes towards marketing, advertising and data use to coincide with the one year anniversary of GDPR. Surprisingly just eight percent of those surveyed feel they have a better understanding of how companies use their data since the regulation was introduced.
Overall consumer awareness of GDPR was also quite low with 59 percent of respondents in the UK saying their understanding was no better than before the law cam
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