How to reap the benefits of your organisation’s dark data
Despite the one-year anniversary of the General Data Protection Regulation (GDPR) this month, UK businesses continue to fall woefully short of realising the full potential of their data.
In today’s digital world, every transaction is logged to give businesses endless amounts of functional data, which can be used to understand everything from customer preferences, to purchasing trends, and sector challenges. However, 63% of UK organisations admit more than half of their data is ‘dark’ – they either don’t know it exists or how to find, prepare, analyse, or use it.
Aside from the obvious GDPR challenges, these organisations are sacrificing a major competitive advantage as industries invest more into data-driven business outcomes. So, how can companies unlock their untapped dark data to drive business performance?
- Why even small businesses need big data
- Do you speak data? Retailers and the data literacy opportunity
- How to build a data-driven remote team
Transforming your business
Splunk’s recent ‘State of Dark Data’ report highlights the importance of acquiring data skills in an organisation – 70% of UK business leaders think this will be a critical component of future jobs. As we transition to become more data-driven, businesses need to start understanding what skills are relevant to the future of their organisation and adapt their recruitment strategies to make the most of their data assets.
There is undoubtedly a need for a more data literate workforce. In order to harness the full potential of data, investment in both new talent and training is essential. When recruiting for staff, businesses need to ensure that data skills are engrained in day-to-day
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