South Africans can now buy Apple, Alphabet shares as digital tokens on Luno

From early August, Luno, a cryptocurrency and digital investment platform, will allow its users in South Africa to invest in tokenised stocks and exchange-traded funds (ETFs), making global equities like Apple and Alphabet accessible for as little as R20 ($1.13). The move positions Luno as a multi-asset investment platform and marks what it says is a first-of-its-kind offering in South Africa’s fast-evolving financial landscape.

Tokenised stocks are digital representations of real shares, backed 1:1 by actual securities. By enabling access via rands, Luno is removing longstanding barriers such as currency conversion costs, high fees, and trading-hour restrictions for retail investors in emerging markets.

“Until now, access to global financial markets has been locked behind red tape and legacy systems,” said Christo de Wit, Luno’s country manager for South Africa. “With tokenised stocks, we are offering South African investors easy access to global investments any time of the day or night.”

The platform will support over 60 U.S. companies and market indices, including Apple, Alphabet, NVIDIA, and the S&P 500. These tokenised products are made available through partnerships with infrastructure providers like Kraken’s xStocks and Backed Finance, which Luno says will ensure regulatory compliance, secure custody, and alignment with global financial standards.

How Luno tokenised stocks work

Customers can start investing with as little as R20 ($1.13), even in companies like Apple and Google. Instead of paying nearly R4,000 ($226) for a full Apple share, they can buy just a piece. These tokens are digital versions of real stocks, and customers trade them through blockchain. 

“This represents a fundamental shift in how we think about investing,” explained de Wit. “We are not just digitising old processes, we are reimagining what is possible when you combine improved technology with investor needs.”

Launched in 2013, Luno has grown to become one of Africa’s leading crypto exchanges, but now it’s adding tokenised stocks and ETFs. South Africa remains one of the continent’s most active crypto markets. Over 5 million South Africans are estimated to own crypto, with digital asset ownership expected to grow by nearly 8% annually through 2031.

Luno competes with platforms like VALR, Binance, AltcoinTrader, and wealthtech apps like EasyEquities and Satrix that focus mainly on traditional stocks and ETFs. 

Still, the expansion into tokenised equities could bring Luno under closer scrutiny. As digital tokens backed by real-world financial instruments, these offerings may fall within capital market regulations, including investor protection and transparency requirements. South Africa’s Financial Sector Conduct Authority (FSCA) is already in the process of licencing crypto asset providers and building a clearer framework for digital securities.

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